Combining Google SERP Changes & Competitive Intelligence to Boost Sales -- Prasanna Dhungel // GrowByData
Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
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How to Maximize Revenue and Margins From the Holiday Season
Roxanne Jones: A lot of people feel like Google takes advantage of the SERP. How do you think about that in relation to retailers and how should business owners think about that fact, that those facts around Google?Jones: It's not just Google, we have seen others that utilize the Google platform really change their ads or their performance aligned with what their business is doing. For example, it could be Walmart or it could be Amazon.
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