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244 - The Real Difference Between Lead Gen and Demand Gen | The Sleeping Barber Podcast

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Scale Your Sales Headcount Based on Demand

It's not all a great way to build a company, because you don't differentiate yourself in anyway. How much demand does your company create? And then you scale your sales head count based on that. Instead of looking at their top down projection, ok, we need to get to 50 million ar r this year. But just add 37 more sales raps will split the territories of all the other people in here. They grow it like five %, not a hundred%. Am, and they just run into like, creating just more costs and less deficiency.

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