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Bigger Innovation and More Opportunity in AI Era | Lochhead on Different

Cloud Wars Live with Bob Evans

CHAPTER

The 22 Laws of Category Design

CNN's John Sutter talks with category designer Chris Hagan about his new book. The 22 Laws of Category Design is a synthesis of everything we've learned over the past 35 years, says Hagan. "The human brain is unbelievable and none of us should sell us off short," he adds.

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