#025: A/B Testing with Kelly Wortham from EY
The Analytics Power Hour
00:00
You Need 95 % Confidence
I was actually talking to somebody within the last week where she was saying, no, ye, you need 95 % confidence. I had a later years ago whoas like, come on, ga, like, let's let's live. We're not just in academia. We can drop that a little bit. Ironically, what we do is when the moment we put hat those statistics out there, and we tell people, hay, you know, you want to reach 95% confidence. And it ous there's no need for it. There's a cosseratinto in running it exactly, exactly. If i have something where the risk is high, now i'm going to
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