I was actually talking to somebody within the last week where she was saying, no, ye, you need 95 % confidence. I had a later years ago whoas like, come on, ga, like, let's let's live. We're not just in academia. We can drop that a little bit. Ironically, what we do is when the moment we put hat those statistics out there, and we tell people, hay, you know, you want to reach 95% confidence. And it ous there's no need for it. There's a cosseratinto in running it exactly, exactly. If i have something where the risk is high, now i'm going to
We had a hypothesis that our listeners might be interested in hearing an expert on digital optimization. In this episode we test that hypothesis. Listen and learn as Kelly Wortham from EY runs circles around the lads, and brings them to an understanding of what digital testing means in 2015. In an hour so optimized it only takes 45 minutes, it's 2015's penultimate episode of the Digital Analytics Power hour.
People, places, and things mentioned in this episode include:
- Taguchi vs. Full Factorial test design
- kelly dot wortham at ey dot com (to get added to Kelly's twice-monthly testing teleconference)