13min chapter

The Colin and Samir Show cover image

Unpacking YouTube’s $14 billion NFL investment

The Colin and Samir Show

CHAPTER

YouTube's $14 Billion Investment in NFL Games

This chapter explores YouTube's controversial decision to invest $14 billion to air every NFL game, raising questions about the platform's shift away from empowering independent creators. It discusses the pros and cons of this partnership, including the potential for creators to access NFL content and attract a larger audience. The chapter also discusses the influence of YouTube on live sports and the threat that short-form clips pose to traditional sports broadcasting.

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