How to Apply Scientific Thinking to Your Life Outside of the Walls of Science

I've been working on it in part because I've been so enamored with how helpful it is for for leaders and entrepreneurs to realize, you know, what a lot of my strategies are just hypotheses. My decisions are experiments, except I didn't have a control group. Jerry Seinfeld talks not too long ago about how he sees comedy as a scientific process where he's got a hypothesis about what's going to make people laugh. And then he uses the data to revise his joke accordingly.