Facebook, TikTok, Etc. Requires Hooks

A lot of marketers are moving to these other social platforms and we need to compete. We need to help brands generate demand or at least reach audiences that aren't directly looking for their product. So yes, the demand is there. They want to buy today. But then you going back to PMax and this is totally my viewpoint. You got to dig deeper than that. Why do they have that thing? It's not made up. Like I'm sure the majority of customers who are going to buy from your brand don't know about you today or don't even know that they need you today.