Look Like Modeling

When i joined cambridge analytica, i realized that what we were doing on the obama campaign was incredibly basic. We were speaking to supporters we already had, not finding new ones. So look like modelling is a concept where if you already have an audience that you're going to advertise too, it's ten thousand people that you already know care about the environment. In facebook will find everybody who has as similar as possible behaviora data to the individuals that i know for sure are my climate change supporters. And then it'll be able to send my message or my advertisement out to as many people as as i want to widen the audience rate,. Sometimes i'll ask a friend like,