Look Like Modeling

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When i joined cambridge analytica, i realized that what we were doing on the obama campaign was incredibly basic. We were speaking to supporters we already had, not finding new ones. So look like modelling is a concept where if you already have an audience that you're going to advertise too, it's ten thousand people that you already know care about the environment. In facebook will find everybody who has as similar as possible behaviora data to the individuals that i know for sure are my climate change supporters. And then it'll be able to send my message or my advertisement out to as many people as as i want to widen the audience rate,. Sometimes i'll ask a friend like,

Brittany Kaiser, a former Cambridge Analytica insider, witnessed a two day presentation at the company that shocked her and her co-workers. It laid out a new method of campaigning, in which candidates greet voters with a thousand faces and speak in a thousand tongues, automatically generating messages that are increasingly aiming toward an audience of one. She explains how these methods of persuasion have shaped elections worldwide, enabling candidates to sway voters in strange and startling ways.