231 - 20 Questions with Chris Walker
GTM Live
00:00
Dark Social
"I don't try and convince any one to do anything that they don't want to do. It's a losing game, it's just not im." "Change this across the board will always fail," he says of changing content strategy at an enterprise level. Some regions may be open to the dark social idea, while other region regional managers want traditional white paper and gaited content approach.
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