116 - Roadmap for Your First 90 Days as Head of Marketing | Maya Grossman
GTM Live
00:00
Investing in Brand and Demand?
"i'm going to invest in brand right now like day one. This is something we need to build," he says. "I think about brand and demand as the same thing at this point." He breaks it up into organic and paid, with different objectives for each. But both those things lead back to more people coming to your web sit educated and ready to buy stuff that are in your ic p.
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