The Robbins Company's Marketing Campaign for the Dalcon Shield

In 1971, the Robbins company launched an aggressive marketing campaign in support of the Dalcon Shield. The adoboast of the device is 1.1% pregnancy rate and suggests that it's the ideal contraceptive for those women who have not yet had children. Nowhere on the copy is it mentioned that Dr. Hugh Davis is financially involved with the product but his name is included as a researcher in the footnotes of the statistics. Over the next three years, the Dal Con Shield sold more than 2.2 million units in the United States alone,. capturing 60% of the IUD market. An additional 1.7 million shields had been sold overseas.