The Importance of Getting on the First Page of Google

The high ranking pages get an exponentially greater amount of visibility and clicks. The clickthrough rates vary wildly depending on what appears in search results, but generally speaking across these giant studies, the number one ranking page might get twice as many clicks as number two. So it's this logarithmic scale, it's this huge drop off. When you get to page two, it's just almost total obscurity,. Like all of page two in some studies, gets around the same amount of traffic as the 10th position on page one. It's a big, there's a big drop.

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