Stadium subsidies
Akimbo: A Podcast from Seth Godin
00:00
How to Get Business From People You Don't Know
If you want to be a professional, get business from people you don't know. Earn business from people not because you're sort of related to them, but because you have something to offer them. The problem with treating your relatives as customers is, if it all goes sideways, they're still going to be your relatives. That's different than the transaction you have to earn and maintain with a stranger.
Transcript
Play full episode
