i started the te crunch forty conferents with mike, and then eventually we split up. We made it free to be on stage, and we made it free to have a table eno in the exhibition area for start ups. And when we just charged the big companies, you know, i b m or vorice, and we'd be more than happy to pay to sponsor the event. And now youve got all these weird coaches trying to sell, you know, seven figure, eight figure, nine figure, ten ex your business. They're specifically going after black women, hispanic women. You know why? Because they look at them like targets. So there's...