#89 James & Per want a car not a skateboard
UX Podcast
00:00
The Importance of Understanding the Core Need
"You can't put somebody on a skateboard and ask them if they want to buy a car. That's not what that drawing is meant to illustrate," he says. "It's really understanding how to get to the to the core need and then figuring out iteratively what the optimal solution is for solving that need"
Transcript
Play full episode
