3min chapter

Hidden Brain cover image

Persuasion: Part 1

Hidden Brain

CHAPTER

The Second Form of Influence

Bob Greene says it's the rule in every human society that we are obligated to give back to others. We have very nasty names for people who don't play by that rule: moochers, takers or ingrates and teenagers actually Nobody wants to be liberal like that. So this technique is sometimes called rejection and then retreat unpack that for me Bob.

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