Digital Marketing Analytics by Chuck Heeman and Ken Burberry

Mark: We're going to do something really different today and very cool, I think. The excitement that I feel is palpable. Is that the correct pronunciation of that? Pulpable. Not palpable. Well, it could be palpable. Let's call the whole thing off. Mark: Tom and I are going to talk about some of our favorite more or less current business books. So these are books written in the last couple of years, let's say. And we're going to give you a little analysis,. Talk about what the book was about, what we liked about it, what our recommendation would be.