Involving Community, Influencers, and Streamers in Game Development and Promotion

This chapter explores the significance of engaging community members, influencers, and streamers in game development and promotion. It emphasizes the valuable insights provided by players and guild leaders, as well as the organic promotion potential from influencers and streamers. The chapter also briefly touches upon the release window and marketing campaign of Super Mario Brothers compared to another movie, followed by two ad/sponsor segments for Exola Paystation and DataAI.