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#252 - Jack Benzaquen, Duradry: Bootstrapping From Niche Problem to Household Name
DTC POD: How The Best Brands Are Built
The Most Important Thing to Keep in Mind When Starting a Branding Business
The most important thing is remain as close as possible to cash or neutral or burning very little money go Google do a dry and go to images and you'll see our old packaging. We ran for like three and a half years until we were able to afford a better designer I mean the red our current packaging doesn't seem to have a lot of design going on but that's the magic of the design that we select it's a branding expert and so the point is just you know keep it clap for neutral, if you can grow it slowly by slowly by keeping cash your neutral your goldenYou will be able to to grow the business and get more people drinking granite.
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