AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
The Importance of User Experience Research in Data Science and Analytics
Many data analytics teams are set up as part of the IT organization. I think it all begins somehow on how the top leadership of our companies look at us. If they think these are just technical skills, the data in this team is just going to behave as technical people. It should be in an area which is completely transversal to the organization and it should not be in technology. But if you see digital,. yes, as a development team, you're going to see data analytics also technical team. For me, it means another misunderstanding of what digital means.