Experiencing Data w/ Brian T. O’Neill  (UX for AI Data Products, SAAS Analytics, Data Product Management) cover image

102 - CDO Spotlight: The Non-Technical Roles Data Science and Analytics Teams Need to Drive Adoption of Data Products w/ Iván Herrero Bartolomé

Experiencing Data w/ Brian T. O’Neill (UX for AI Data Products, SAAS Analytics, Data Product Management)

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The Importance of User Experience Research in Data Science and Analytics

Many data analytics teams are set up as part of the IT organization. I think it all begins somehow on how the top leadership of our companies look at us. If they think these are just technical skills, the data in this team is just going to behave as technical people. It should be in an area which is completely transversal to the organization and it should not be in technology. But if you see digital,. yes, as a development team, you're going to see data analytics also technical team. For me, it means another misunderstanding of what digital means.

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