The Importance of Creating a Plan

You do need to map it out in some sort of document. If you're not careful, this just becomes the thing the marketing director bangs on about. Just documenting a plan makes it kind of real. But then you need to find tools and techniques for encouraging people to use them. So hopefully that gives you a bit of structure. We'll put all this stuff into the show notes as normal targetinternet.com forward slash podcast. And we'd love to hear your opinions. For more episodes, resources, to leave a review or to get in contact, go totargetinternet.com front slash podcast.