
S21E2 - Remodeling marketing
unbillable hours - a podcast about better professional services marketing
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The Importance of Strategic Consultancy Marketing
A lot of people assume that marketing is looking after promotions as, you know, and I just spoke about the collateral caretakers because, hey, marketing, can you come up with the LinkedIn posts? Can you give me a brochure for this event? Yeah. Is you basically realize that unless the business understands the strategic value of marketing, you're just there to provide them the things that they need to sell stuff. So not just the promotion, but also the pricing. Yes. And of course, the product goal as we have it here, this, this service. We recently spoke about how marketing can influence also, how it can improve upon all these areas as a benefit, right
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