The Rise of Hockey Romance on BookTok

As an end of summer treat, Rachelle Hampton and Candice Lim dive deep into the drama that engulfed BookTok earlier this August. Over the spring and early summer, hockey-themed romance novels enjoyed a rise in the BookTok charts, a rise that led to an influx of new fans into the hockey community. One team in particular, the Seattle Krakens, became the unofficial team of BookTok, with Swedish player Alex Wennberg receiving special attention. Sexualized commentary by content creators like Kierra Lewis was both tacitly and overtly encouraged by the Kraken, who flew Lewis out to games.

All of this changed when Wennberg’s wife asked fans to stop posting sexualized content about her husband, a request that sent HockeyTok into a tailspin. So, what does this all mean in an era where loud and overt female desire is not only celebrated but monetized? Is there a difference between thirsting loudly for celebrities like Chris Evans and minor stars like Wennberg? And has internet thirst perhaps gone too far?

This podcast is produced by Se’era Spragley Ricks, Daisy Rosario, Candice Lim and Rachelle Hampton.

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