The Branding Technique of Gen X

"I'm not saying it's a good thing. I'm not talking about the... I am not talking about all of humanity," he said. "What I liked about most of these people in the movie ... Is in 2012 and there are like Gen X, right? Most of these guys are likeGen X, right?" He added: "It's not somebody you've never heard of from something you've never seen."