Noah Kagan Presents cover image

Chatting with UGG Boots Founder (Brian Smith)

Noah Kagan Presents

00:00

Is She'll Be Right Mate?

I did a lot of product development that they'd never done for 20 years in Australia and started to get like we'd get one bit that stood up and it's got a reasonably stiff skin. The other one would flop over. And so I'm trying to tell my manufacturer, I can't sell a stiff skin with a floppy skin. I got to have the both boots in a pair the same. Just sell them like they are. That's what we do down here. In fact after about a fourth year, I got a pair of snips and I got an absolutely perfect boot and I cut it straight down the middle, straight through the sole all the way up the back.

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