On this episode of the Welcome to the Metaverse podcast, I chat to Nathan Phillips about artificial intelligence (AI) and its role in the future of the metaverse. If you've ever wondered what artificial intelligence really is, how it works, how advanced it is and what role it plays in the future of our digital world, this episode is for you.

Nathan is the Co-founder and Director of Concept Design at a company called THAT, which stands for Technology, Humans and Taste. They are a creative company who have made everything from Superbowl Commercials, to augmented reality and full immersive experiences such as the Van Gogh Experience you might be familiar with. They also build and utilise artificial intelligences in various creative and amazing ways. A super unique and interesting company with an awesome slate of work. Nathan also happens to be a best selling author and Emmy winner!

Nathan explains what is happening in this space brilliantly, how it all connects with the metaverse and the immersive experiences that are coming as we trend towards this new digital world. This conversation was fascinating and really opened my mind, so I hope you enjoy it!

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Nathan's Links

Twitter : https://twitter.com/Nathanphillips

THAT (Technology, Humans and Taste) Website : https://technologyhumansandtaste.com/

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Other Links Mentioned

The newspaper article written by GPT-3 - https://www.theguardian.com/commentisfree/2020/sep/08/robot-wrote-this-article-gpt-3

Promethian AI 3D Space Trailer - https://www.youtube.com/watch?v=73ZTnPsO-m0

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In this episode we talk about :

- Nathan's role at THAT and the incredible variety of work that he has been apart of

- An explanation of what AI actually is and the different ways we experience it in day to day life, from social media algorithms to more powerful machine learning

- What AI can and can't do compared and our relationship to it as humans

- How machines learn and some of the pitfalls they can fall into, sometimes producing concerning results

- An explanation about GPT-3 - a very sophisticated language artificial intelligence system that can write full articles and processes language

- Focussing on AI and the metaverse as software - how social media and Netflix recommendations work

- How in many cases, AI is actually teaching us to be less creative and more similar to each other

- The amazing project THAT created with the Vincent Van Gogh experience

- The crucial components of creating engaging experiences in the metaverse

- How artificial intelligence should be used to create things that don't already exist, rather than a replica of the physical world

- Thinking bigger and more creatively about AI and its role in the metaverse