Can the Corporate Person Make a Difference?

i grew up in a household where there was this continual sense that you had a personal responsibility and that you could do your part. The numbers of every human on the earth turning off the light when they leave te room do not equal the power of the corporate person to make a difference about the environment. Can we learn anything from religious studies about how myth works? And can environmental activist groups learn enough and quickly enough to really create a counter narrative?"