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two & a half gamers session #34 - Low budget UA, Sheep a Sheep game in China, APS Update, Amazon UA

two & a half gamers

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How to Scale a Game on a Low UA Budget?

When's the actual time to increase the budget? I don't think so. There are some periods of time, even after the global launch, if you need to decrease the budgets. Of course, until your LTV can improve orders in a new content or something that happens, and then you can scale again or grow the budget again. Do your homework, don't complain about external factors.

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