Building and Marketing a D2C FMCG Brand

In this chapter, the speaker discusses their journey of building and marketing a direct-to-consumer (D2C) FMCG brand. They talk about the challenges of reimagining and marketing their product, training retail staff remotely during the lockdown period, and the importance of understanding customer acquisition costs and maintaining stock levels. They also touch on the evolution of an entrepreneur, securing funding, and their plans to provide educational content and support for ecommerce founders.