3min chapter

Lenny's Podcast: Product | Growth | Career cover image

Building high-performing teams | Melissa Tan (Webflow, Dropbox, Canva)

Lenny's Podcast: Product | Growth | Career

CHAPTER

How to Start a Product Led Business

A lot of companies are leaning heavier into sales or heavier into product led. And so a trend I've seen is starting product led first and product led, you know, the signal is that product led is a good motion for you as if the product is really intuitive to onboard onto. There's a low learning curve. So you don't need a human to onboard the user. Also, if there's a viral component to it, that is really what can take like Dropbox is, you know,. massively viral.

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