Growth & Retention: Why Subscription is the Holy Grail | Customer Basics with Salesforce’s Tiffani Bova | E1311
This Week in Startups
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The Power of Existing Customers in Revenue Growth
This chapter focuses on the critical importance of expanding revenue from current customers in SaaS businesses rather than just pursuing new clients. It emphasizes the benefits of nurturing existing relationships and using technology to boost customer engagement and lifetime value.
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