2min chapter

6 Minute English cover image

How the world learned to love fast food

6 Minute English

CHAPTER

Cultural Challenges and the Rise of Fast Food

This chapter examines the emergence of fast food in the 1950s as a reflection of the American dream, focusing on successful brands like Kentucky Fried Chicken and McDonald's. It also highlights the cultural barriers they encountered in Iceland, which ultimately led to their challenges and exit from the market.

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