How to Convince a Marketing Department to Move Away From Demand Gen

In the 22nd installment of our Tuesday open office hours on TikTok Live, Chris discusses why having an R&D function is crucial to growth, customer happiness, and success. We also opened the show up to Q&A and covered topics including:

• Does every B2B company need to become a media company at some point?
• Should marketers still be thinking about production through the funnel lens?
• Advice on equipment and guests when starting a podcast
• Top 3 issues B2B Marketers face
• Next steps for using TikTok and how to promote organic content
• How to convince a marketing department to move away from traditional demand gen methodology
• The effectiveness of intent data for demand generation
• And more!

Tune in every Tuesday at 3pm eastern to ask your questions, or submit them here!