How Gymshark built a unicorn with influencers - Noel Mack
Uncensored CMO
00:00
Building a Diverse Influencer Roster and Long-Term Relationships
The chapter explores Gymshark's unique approach to influencer partnerships, treating influencers like athletes in a team rather than traditional brand-influencer relationships. Gymshark selects a varied group of influencers, such as athletes like Francis Ngannou, and prioritizes long-term contracts and close collaboration over one-off sponsored posts.
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