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Ukonwa Ojo (fmr. Amazon Prime Video & Studios) | The Math and the Magic

The CMO Podcast

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The Power of the Black Diaspora

For me, it would be the launch of Coming to America to because it showed the power of the global black diaspora. I was able to do it on Honey Nut Cheerios. Same thing. It was the first time that flanker got to be bigger than the original. But we did that off of the backs of Latino audiences and black audiences. And once again, just showing people that you can have meaningful, huge, big impact speaking to audiences that other people ignore. That yeah.

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