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One Year After the Crash: Is the New Netflix Working?

The Town with Matthew Belloni

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Introduction

A year ago today, the media analyst Richard Greenfield came on this show for an emergency pod to discuss something pretty shocking. Netflix had lost subscribers in the first quarter of 2022, the first time in a decade that that had happened. The company quickly hit the panic button and said it would abandon its famous aversion to advertising; focusing on profitability rather than growing subscribers. Now they are adding subscribers again, but only 1.75 million this quarter, less than analysts had hoped. And after being tested successfully in foreign markets, the password sharing purge is finally coming to the US.

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