Building a Brand on YouTube

Colin: I think iconography matters. Like the office is still funny and would still be funny without the intro song. But that intro song unites the group of people who are hardcore fans. And on YouTube, we should all think about building a brand rather than just generating the most amount of views. Not just building a retention machine. It's better if you build a brand. Well, let us know what you think about our jingle. Right now it's just two rings because we actually put it together the day we uploaded our first YouTube video. So if you have a jingle, I know we've gotten some from the audience, but you have a creator support jingle