The Role of Product Management

Tilie Whitow: I think in the company's that work with the head of product is as more important than the head of revenue, clearly. She says great c p os are becoming impossible to find. Tilie whitow: The two hardest things to hire right now are a great c m o and a great c p o. "I'm very much in thinking that a product manager's job is to basically define, nail and own the products rational and emotional identity," she said.