Kyle Poyar (OpenView): Top of Funnel for PLG
BUILD with Blake Bartlett
Productivity - How to Get Discovered in a New Work Club
We're getting into some of the specifics, kind of on that second pillar you mention. End users tend to discover products, as opposed to go through a traditional evaluation process or procurement process to get a product. The average pl this isn't paid, sir. You're not advertising. But you tonk its getting discovered when people are going into google. Ah, when we look at stand out p l g company is about forty % of their new user come through organic reo. And then the next tet of of channels or areas to be discoveredit the longer tail. Theyre really productive for some companies and less productive for others.
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