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Product and Service
If i have an existing product or service and i were to make it ten times more expensive. You start thinking in a very different type of mind set about how much value you have to create. The second question i ask is, if this product that i have cost one tenth as much as it does right now, what would i need to do? And so that is the first question that i ask. There's two more in thehd. As my favourit i'll get toin a second.