Math & Magic: Stories from the Frontiers of Marketing with Bob Pittman cover image

Blake Scholl: “It doesn’t matter what you’ve already done. It’s what you can learn to do.”

Math & Magic: Stories from the Frontiers of Marketing with Bob Pittman

CHAPTER

How to Make an Overture Faster

The company is working on a supersonic airplane. The goal is to get it in the hands of airlines and passengers as quickly as possible. "We've kept it as small and simple as we can because we want to get it out as soon as possible," he says.

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