2min chapter

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Companies Are Telling Us the Real Reason They're Still Raising Prices

Odd Lots

CHAPTER

Is Private Label Part of POV?

POV is intact. Consumers are not yet really pushing back against it, but maybe on the margins, we've seen some adaptation. You are beginning to see private label take some share, but it's not taking enough share to matter against the pricing power. And when you begin to see Kroger, I think their own brand, the hour brands was plus 10% in the latest quarter.

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