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How Tim Ferriss found product-market fit for “The Four Hour Workweek”
Pattern Breakers
The Importance of Category Design
Tim Ferriss: I view the hierarchy of priorities as number one, solving a clear pain point with some type of elegant or elegant solution. And once you have a solution of some type, if you're filling a gap in the market, then you can think of positioning. There's there's there's also the labeling of those solutions as to create categories of one or just new catchy terms that will get used and then attributed. The four hour work week is a good example of that because you had on one hand books about how to become the next Jack Welch and like run a fortune 500 company. On the other end of the spectrum, you could live some austere kind of monastic lifestyle
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