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Mavis Tire Express Services – David Roux and Tom O’Rourke (BayPine), (S2.EP.07)

Private Equity Deals with Capital Allocators

CHAPTER

The Importance of Price in Tire Sales

Inflationary period and their ability to pass through some amount of that to the customer is something that they have executed on. I would think about it as not so much price on a tire, but the price to fulfill a customer requirement. It's rare that somebody comes in being a tire expert. Most people are not. And so what they do well is give people a choice,. Think about it as good, better, best.

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