The Official SaaStr Podcast: SaaS | Founders | Investors cover image

SaaStr 618: Scaling for the Enterprise: Top 5 Lessons on the Upmarket Journey with Airtable CEO Howie Liu and Coatue Management General Partner Caryn Marooney

The Official SaaStr Podcast: SaaS | Founders | Investors

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The Choice Between Product-Led Growth and Enterprise Sales

Air table is a cloud-based product that connects disparate use cases. The company has been experimenting with cold outbound efforts to reach customers who don't have much organic usage of air table. "We do need to or want to be the best and breed product for any one use case, but then we have this asymmetric advantage," CEO says.

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