What Gives Brand and Product Value

In this episode, recorded live at Art Basel, I break down the concept of value and why brand means everything - from a pair of socks to a bottle of water. I deep dive into the purpose and strategy behind VeeFriends, my IP, and how I'm building a universe of 268 characters to push attributes like kindness, accountability, and empathy to the world. You’ll hear my playbook for event activations, why I’m going all-in on fashion collaborations, and my advice for young collectors on how to avoid signaling insecurity when buying art, NFTs, and sneakers.

You’ll learn about:

1. Valuing Intellectual Property and Digital Assets

2. Core Objectives for Building a Digital Community

3. Strategic Event Planning: Art Basel, NBA All-Star, and Super Bowl

4. Leveraging Fashion for Rapid Market Entry

5. Defining "Culture" Beyond Brand-Specific Fandom