IDEO.IN Slash COLAB

I love your framing of that. There's so many times when people are tackling and dreaming about something new, all of these challenges and barriers rise up. And so what I love about your activity is that you're breaking them out and giving them labels to find the right way for it. It might just be a no-not now or maybe no-not here. And there's often another place or time that that idea can go into.