How Do You Sell Your Bork?

How do you shock broke in a marketing context, not a sale's context, but a marketing context? Or e're trying to shock the world, or shock our target readers. What are some good strategies for doing that? Well, again, i'll use myself as an example. So i am consciously posting stuff on social media that shows that i'm still kind of this adventurous guy at 58 years of age.