Entrepreneur Stories 4⃣ Inspiration cover image

141: How FreshBooks became a Successful SaSS Business... with Mike McDerment of FreshBooks

Entrepreneur Stories 4⃣ Inspiration

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Navigating Early Startup Challenges

This chapter explores the initial hurdles faced by a startup, focusing on customer value perception versus pricing sensitivity. It highlights the founders' journey in building customer loyalty, securing funding, and implementing marketing strategies to drive growth amidst financial struggles.

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