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Conspicuous Authenticity - It's a State of Seizing Behavior
We're just in a battle against ourselves, aren't we? And this goes back to what I said at the very beginning about this being cargo on the ship. There are signals, and then there's counter signals, which is more evidence, I suppose, that there's no escaping the signaling game. Counter signals are basically trying to do the reverse of what the signals are trying to do to distinguish yourself from them - thereby raising your own status in some way.